“Even if you are on the right track, you’ll get run over if you just sit there”
— Will Rogers
At Fire Studios the strategists do the research, which allows for intuitive exploration and flexibility while out in the field.
Interviewing people is an art - there is a richness of insight that can only be gained by experiencing something firsthand. We have no doubt; direct contact is one of our most valuable tools.- There are many trends and cultural happenings we are intrigued about. If you have an area of interest you feel is worth exploring, we can develop an approach that will help you gain the most insight. We have covered events like SXSW, ACL festival and Dream Pie Social.