“Even if you are on the right track, you’ll get run over if you just sit there”
— Will Rogers
At Fire Studios the strategists do the research, which allows for intuitive exploration and flexibility while out in the field.
Interviewing people is an art - there is a richness of insight that can only be gained by experiencing something firsthand. We have no doubt; direct contact is one of our most valuable tools.- In general we keep an eye on things, watch for trends, expose ourselves to things we wouldn’t normally do. We seek out the new, chat to futurists, technology wizards, designers and garden gnomes.