“Even if you are on the right track, you’ll get run over if you just sit there”
— Will Rogers
At Fire Studios the strategists do the research, which allows for intuitive exploration and flexibility while out in the field.
Interviewing people is an art - there is a richness of insight that can only be gained by experiencing something firsthand. We have no doubt; direct contact is one of our most valuable tools.- Ethnographies
- In-home interviews
- Focus groups
- Friendship groups
- Panel discussions
- On-going informants
- One-on-one interviews
- Cultural investigation